In its latest video, The Blag, Heineken puts unsuspecting people to the test, with the help of popular rugby pundit Brent Pope.
Set on a busy Dublin street, Brent Pope challenges people to blag their way through a ‘live’ television interview by pretending to be an international rugby expert.
http://youtu.be/8RppzloX6Qg
The video, created as part of Heineken’s GET IN THE GAME campaign for the Heineken Cup, shows just how far people will go to think on their feet when put to the test in the unlikeliest of circumstances. Assured that all they have to do is ‘stand there’ while Brent Pope does the rest, the unsuspecting ‘experts’ are suddenly faced with a series of questions in front of what they think is a live global television audience
http://youtu.be/8RppzloX6Qg
