Those smart marketing folk behind advertisements really know how to make a viewer get a little overcome with emotion and this next advert has us reaching for the tissues...
Bangkok-based group Thai Life Insurance company are back pulling at the heartstrings with their latest television campaign.
The short story documents an awkward teenager who is struggling with bullies at school as he attempts to teach himself how to play guitar.
The advert continues to show the young lad busking to help pay for his mother’s cancer treatment and the saddest part comes right at the end, as the advert is actually based on a true story.
A few short months ago the company launched a
three-minute video called “Unsung Hero”, the story of a young man who performs random acts of kindness in his community.
Watch their latest viral campaign below.
Excuse us, there's someone cutting a bag of onions in office... *grabs box of tissues*.
https://www.youtube.com/watch?v=k0KzquDdSM8
Video via YouTube/thailifechannel 
