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Published 21:01 26 Sept 2013 BST
Updated 08:11 18 Dec 2014 GMT
Diana Ross and a few chickens, that's how Mercedes-Benz are selling cars these days.
Using one of The Supremes singer's biggest tracks, "Upside Down', the company advertise the stabilty and reliability of their vehicles through chickens.
Encouraging the public to buy a car without even seeing one is risky, but most definitely pays off.
The Merc advertising team may take a bow because we definitely would purchase one, if we had the money... or a licence. *Cycles home*
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