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17th August 2018
08:21pm BST
The website states that the model is wearing a size 10.
Ella Sophie Thorpe, who posted the pictures to Facebook, said that she was disgusted.
"So supposedly boohoo.com are about empowering #AllGirls, yet they feel the need to significantly Photoshop the waist smaller on a size 10 model?," she wrote. "Next time, maybe avoid uploading the original photo to your app as well as the edited one…"Boohoo has not responded to the accusations. The brand has previously been in hot water over its #AllGirls campaign. Critics pointed out that the 2017 campaign didn't include any plus-size, disabled or trans women or anyone over the age of 30.
I absolutely cannot with brands being disingenuous when it comes to inclusivity and "body positivity". You either go hard or go home, but stop preaching #allgirls when you only care about white, slim girls. #boohoo
— Stephanie Yeboah (@NerdAboutTown) January 13, 2018
Boohoo has also been called out in the past for imposing a so-called 'fat tax' on plus size items.Remember the @boohoo #allgirls campaign? LOL at how quickly that was side lined. I've been scrolling and scrolling and scrolling on the Boo Hoo insta and I ain't seen one black girl. (or plus girl/visibly disabled girl for that matter) Wicked diversity, Boo Hoo ?
— Danie (@VanierDanielle) January 10, 2018
Charging more for plus sizes is not #allgirls and not OK. C'mon @boohoo ?#FTBOWM pic.twitter.com/q7PNOD4vxS
— Free to be OK... (@FreetobeOK) January 5, 2018
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