Live Blog: L’Oréal Paris Beauty of Expertise at Swords Pavilion

Today Her.ie are at McCabe's Pharmacy, Pavilion Shopping Centre, Swords, to spend the day with L'Oréal Paris experts at a L'Oréal Paris Beauty of Expertise event. Drop in to the pharmacy to join in the fun, or keep up to speed with the event as it happens right here...

15:05 We've had a great time here at the L'Oréal Beauty of Expertise event at the Swords Pavilion! We've learnt and shared lots of tips and tricks on how to keep your skin supple and moisturised, especially at this time of year. Big thank you to Rachel, L'Oréal Paris' Skincare Expert for her advice and industry tips... See you next time!

14:52 Terrified of the few wrinkles and fine lines that are appearing on your face? No fear, the tips are here. Her.ie speaks to Rachel, L'Oréal Paris Skincare Expert on how to refine and re-firm your skin.

Her.ie: Hello again Rachel, we're back and this time to know what kind of skincare women who have already spotted a few wrinkles on their face can do...

Rachel: Hi guys, yes, there is many a woman coming up to us today who has already spotted the fine lines around their eyes and the few wrinkles on their face and are eager to try and refine their skin again. They shouldn't despair, there are products out there for older women's skin too. 

Her.ie: Oooh good, tell us more...

Rachel: Women over 40 have different skin to women in their late twenties and early thirties but it doesn't have to mean their skin can't be in as good condition. L'Oréal Revitalift Laser Renew is our most exciting anti-ageing product to date. And tests have found that it works as well, if ont better, as laser treatments on the skin. 

Her.ie: How is this possible?

Rachel: There are two main ingredients in the Revitalift Laser Renew and they re-plump, refine and re-firm skin. Wrinkles are reduced and the skin feels firmer and more moisturised. 

L'Oréal Revitalift Laser Renew: guaranteed soft and redefined skin. 

14:40 Introducing Rachel, L'Oréal Paris Skincare Expert! Stay tuned for tips on how the over-40s can take keep their skin  moisturised and wrinkle-free...

14.25 Ooh we'd like to get out hands on this amazing beauty chest filled with the latest L'Oréal Paris make-up must haves!  

13:59 We're here with Rachel, our on-site L'Oréal Paris Skincare Guru for the industry tips on how to keep your skin in top condition this winter...

Her.ie: So Rachel, what advice would you give to Irish women who will be concerned about their skin during the winter months ahead? 

Rachel: Using SPF is key. A lot of Irish women just use their sun lotion during the summer months and keep it at the back of their bathroom cupboard for the rest of the year. SPF is actually necessary to keep your skin in good condition all year around. 

Her.ie: What products would you recommend for us to use on a daily basis?

Rachel: Well, for women in their late twenties and early thirties, the first signs of aging are starting to appear. So, we would recommend L'Oreal YouthCode Super Serum to brighten the skin and give you an even skin tone. Follow this with an application of YouthCode Luminize DayCream. These products help to combat wrinkles and fine lines before they start to show. It's great for women with a hectic lifestyle. 

L'Oreal YouthCode Super Serum and Luminize Day Cream; keep your skin radiant and wrinkle-free!

13:42 We're going for a chat with L'Oréal Paris's on-site skincare expert Rachel, we'll be back with the low-down on all the latest products, and a few industry tips on how to keep your skin soft and supple this winter! Any questions of your own, be sure to tweet us @herdotie #tweether !

13:26 Maybe it's a Friday thing but the makeovers are well underway! Amy from Beaumont is going for a fresh, natural look here at the L'Oréal Paris Beauty of Expertise Event. Our makeup artist is using L'Oréal Tru Match foundation to create a flawless dewy finish. 

Amy from Beaumont was the first to take to the makeover chair!

13:15 The first of many women has taken to the makeover chair! Stay tuned for photos and an interview... 

What's On: Stay tuned throughout the day with Her.ie for beauty advice, insider tips from our on-site make-up pros and live demonstrations at the L'Oréal Paris Beauty of Expertise Event at the Swords Pavilion.

If you're around, pop in for free makeovers, photos and plenty of fun! Or you can tweet us your own beauty questions at @herdotie #tweether and we'll get the experts' advice for you!