Missguided is reportedly shutting down after racking up massive debts 1 month ago

Missguided is reportedly shutting down after racking up massive debts

Fast fashion retailer Missguided is on the brink of collapse. 

According to UK media outlets, this comes after the company was issued with a winding-up petition by creditors, with the BBC saying the business – which employs about 330 staff –  could have to all in administrators as early as Monday.

Missguided was founded by Nitin Passi back in 2009 and grew quickly to become one of the UK's biggest online fast-fashion players.

In the years that followed, the business also expanded into the likes of Europe, the US and Australia and now ships to more than 180 countries.

And what began as a purely online retailer before adding several bricks-and mortar stores, including a flagship store in east London's Westfield shopping centre in 2016.  has now shut all its physical shops in the UK, saying they cost more to run than they brought in.

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This is not the first time, however, that the company is having money problems. Last autumn, Missguided was saved by a finance firm, and cited at the time difficulties due to supply chain problems, rising freight costs and increasing competition from rivals like Boohoo and Shein.

According to a report in the i newspaper, police were called to Missguided's Manchester headquarters after suppliers turned up earlier this week demanding overdue payments.

A creditor - in this case one of Missguided's suppliers - can apply to a court to close a company if it is unable to pay its debts. The idea is the firm's assets are sold and those who are owed money will be paid.

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A Missguided spokesperson said:

"Missguided is aware of the action being taken by certain creditors of the company in recent days and is working urgently to address this. A process to identify a buyer with the required resources and platform for the business commenced in April and we expect to provide an update on progress of that process in the near future."