Good news on the sustainability front.
Sprite has switched its bottles from green to clear in a bid to make them easier to recycle.
The brand’s green bottles were already 100% recyclable, but their colour meant that it was more difficult for them to be recycled into a new clear product through mechanical recycling.
The new clear Sprite bottle will also significantly increase the value of the bottles when being reused or re-purposed.
Coca-Cola announced the news today, revealing that they are introducing two new sustainable solutions to eliminate 200 tonnes of plastic waste across Ireland.
The first is Sprite’s new bottles, and the second is that KeelClip cardboard packaging has replaced shrink wrap plastic on all of the Coca-Cola brand’s multi-pack cans.
According to Coca-Cola, the new paperboard packaging will eliminate the use of more than 200 tonnes of shrink wrap plastic across the island of Ireland annually.
Petre Sandru, Country Manager, Coca-Cola Ireland said: “Despite this unpredictable year, as a system, we have remained focused on achieving our ambition of a World Without Waste. Central to this is our investment in more sustainable packaging design, and ensuring our products are as easy to recycle as possible.
“Earlier this year we announced our plans to introduce KeelClip packaging and we’re delighted to see it now in market. The transition of the iconic green Sprite bottle to a clear bottle is also another move made by us to ensure our packaging is easy to recycle enhancing efforts to keep materials in use for as long as possible.
“Our efforts won’t stop there. We’re continuing to champion greater collection and recycling of our packaging, with an ambition to collect back and recycle 100% of all bottles and cans we sell by 2030.”
This comes as part of the brand’s ambition to achieve a World Without Waste by 2030.
