Paris Hilton has launched a collaboration with Lidl
We certainly weren't expecting this.
Remember when Paris Hilton was the Kim Kardashian of her time? The socialite was one of the most popular women in celeb-land and anything she touched was in high-demand from girls everywhere.
Now we rarely hear from the party girl but her latest project has really surprised us.
Paris announced on her Instagram yesterday that she would be working with Lidl for her latest colaboration.
''I‘m so excited to share my new collection from LidlDe with you! Be the first to get it here.'' She said in the caption.
The collaboration is called Paris Hilton with the tagline 'For stars like you'.
While the video she posted is quite vague a visit to Lidl's site shows us all the products from her line.
It seems Paris is focusing mainly on electrical hair appliances from hair-dryers to straighteners.