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24th October 2015
10:40pm BST

Cara Delevingne is a big fan of the look.
The term was coined by the ever-trendy folk at NY Mag earlier this year, and since then, it's been everywhere.
The look is similar to the beachy style, in that there is a centre parting and a soft wave - but where beachy hair is crunchy and textured, Rich Girl Hair is all about gloss and shine.
Speaking to the magazine, Guido Palau, Redken's creative consultant, described the look as "very glamorous, but in a nonchalant way."
The look was a favourite for Gucci this year.
Hair stylist Paul Hanlon, who created the look for Gucci during New York fashion week, called it "clean".
Interestingly, to achieve the look, he had his models go to bed with slightly damp hair, so that when they awoke there would be slight imperfections.
He explained to Vogue: “At the end of the day it’s still Gucci, so it’s got to have a quality to it.
“I say grunge, but I don’t mean like they need a wash or have dirty hair—it’s clean—it’s just not so pumped and so lady with all the extensions.”
Our three-step guide to achieving the look:

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