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11th May 2015
01:14pm BST
According to representatives from the design house, James is personifies the modern BOSS suite, thanks to his "intelligent wit, beguiling charm and good looks".
The actor, who also appeared in the second Inbetweeners movie, said: "I’m honored to be representing BOSS Parfums as an Ambassador in their latest perfume campaign. I have for a longtime admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truely unique fragrance.”
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