She claims that retailer stole her likeness.
The Hollywood Reporter has stated that Ariana Grande is suing Forever 21 after they used her likeness for a collection online. The $10 million claim alleges that the company used a look-a-like model for a social media campaign.
According to the complaint, Forever 21 contacted Ariana’s team ahead of the release of her album thank u, next looking for an endorsement deal, however it “never came to fruition because the amounts that Forever 21 offered to pay for the right to use Ms. Grande’s name and likeness were insufficient for an artist of her stature.”
The lawsuit continues:
“Rather than pay for that right as the law requires, Defendants simply stole it by launching a misleading campaign across its website and social media platforms primarily in January and February 2019.
“The campaign capitalised on the concurrent success of Ms. Grande’s album thank u, next by publishing at least 30 unauthorised images and videos misappropriating Ms. Grande’s name, image, likeness, and music in order to create the false perception of her endorsement.”
A statement from Forever 21 has been issued, saying:
“Forever 21 does not comment on pending litigation as per company policy. That said, while we dispute the allegations, we are huge supporters of Ariana Grande and have worked with her licensing company over the past two years. We are hopeful that we will find a mutually agreeable resolution and can continue to work together in the future.”
