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15th May 2019
07:58pm BST

"When you paired up with my number one competitor it was embarrassing for me and you know that," she wrote. "You kept saying you can't be bought, but you just were."In response, James posted an apology. He said that he had only promoted the brand because Sugar Bear Hair had helped him when he was at Coachella when the crowd became rough and that he didn't take money for the work. "I am devastated that I hurt someone that I truly love and have endless respect for," he said.
"What sucks the most is that I know there's nothing I can say or do to ever earn that friendship or trust back, but I don't blame them for it. "A lot of the time when I've had to address things in the past, I've acted out of impulse and I've gone off and tried to pull receipts or facts or screenshots and play the victim. "I'm not doing that today, I'm not. That is all I have to say, I'm sorry."He also admitted to mishandling situations with men in the past.
"I've been involved in a lot of very unique situations that have left people confused or upset. "I have learned the hard way about boys that I am interested in, and also ones that I should or shouldn't be talking to."
James' video is now one of the most disliked videos on YouTube with 2.8 million dislikes and 44 million views.
As for the pair's friendship, the chances of them reconciling and making up looks slim to non exsistant at the moment. What we do hope, however, is that people remember to be kind on social media and think of others when they write things like "cancelling" people online. Although James is in the centre of a lot of controversy right now it's important to remember that this is a person with real feelings and be mindful of the affect words have.Explore more on these topics: