For every stream of the song, one dollar will be donated to US children’s charity Baby2Baby.
Katy Perry has teamed up with clothing brand Gap for its All Together Now Christmas campaign aimed at highlighting the importance of love, kindness, and acceptance.
As part of the campaign, the singer covered the Beatles’ 1967 classic hit All You Need Is Love. Gap will donate $1 (0.86 cent) to US charity Baby2Baby, an organisation that provides children in need with basic necessities, for every stream of the song.
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“Baby2Baby was founded by one of my dear friends, Kelly Sawyer. I’ve been involved with the organisation for a few years now,” Katy said.
“As a new mother, I now understand firsthand the huge responsibility to give your child everything they need, and Baby2Baby helps families who might not be able to do that.”
The 37-year-old, who welcomed her first child Daisy Dove with actor Orlando Bloom last year, said her collaboration with Gap is a “full circle life moment”.
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“My first paying job at 16 was folding the fleece aisle at the Gap that still exists in Paseo Nuevo in Santa Barbara, California. Gap commercials have always been iconic, and all of my heroes have been in them, so it’s nice to keep checking off the bucket list.”
For Katy, who is a lifelong fan of The Beatles, All You Need is Love is “the definition of life, and what we are all looking for, especially during the holidays.
“I hope people take away [from the campaign] what The Beatles have already said: All you need is love… and maybe some cosy clothes to be together with your family and friends again.”
The singer is looking forward to the festive period this year, which she considers to be a time for family and tradition.
“My parents cook on the 23rd, we rent a trolley to go look at Christmas lights throughout the city while drinking hot toddies and gluhwein, my brother-in-law and sister are in charge of the 24th, and I get the 25th. Of course, with Daisy, we plan on starting a couple of new traditions this year.”
