Kim Kardashian to change name of her 'Kimono' shapewear line amid backlash 1 year ago

Kim Kardashian to change name of her 'Kimono' shapewear line amid backlash

"I am always listening, learning, and growing."

Kim Kardashian has said she is going to change the name of her shapewear collection amid backlash surrounding what she had originally called the brand: 'Kimono.'


The line had received much criticism stating that the name was culturally insensitive as it drew parallels between her new shapewear brand and the traditional Japanese garment.

Kim confirmed today that she would be changing the name of the line.

"Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life," she wrote on Instagram, alongside an image of herself wearing one of her shapewear products.


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"What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public.

"I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me."


Kim said that when she announced the name of her collection, she "did so with the best intentions in mind."

"My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name.

"I will be in touch soon. Thank you for your understanding and support always."


The post has been met with much praise from those applauding Kim for addressing the issue so soon after it arose.

This comes after the reality star initially said that she would not be changing the name of the brand amidst the backlash.

In a statement to The New York Times, she said that the name was “a nod to the beauty and detail that goes into a garment" and she doesn't intend "to design or release any garments that would in any way resemble or dishonor the traditional garment."

Kim has yet to announce the new name of her line.