Gotta get that money shot.
Although reality stars like the Kardashians are synonymous with brand endorsements, we were a little surprised to find that none of them rank in a recent list of the most marketable celebs.
On the contrary, according to a study by the NPD Group, Rihanna is the celebrity that is most influential when it comes to convincing us to buy products.
According to our
JOE bros, she was closely followed by Beyoncé, Usher, Wiz Khalifa and Ne-Yo.
In a separate study, Taylor Swift was found to be the best music act to sponsor when it comes to her concerts, due to their huge popularity and frequent special guests.
Repucom also found that Justin Timberlake, Lady Gaga, Katy Perry, and Beyoncé are the best bets when it comes to shows.
It may seem like the studies contradict each other, but considering Rihanna hasn't toured in some time, this likely explains why she didn't make it on to the second list.
So yeah, if Rihanna's selling, we're buying.
