They have given a few alternative names

The Sly Old Fox, situated on Hurst Street, is at the centre of the bizarre row which has been started by campaigners from People for the Ethical Treatment of Animals (PETA).

The campaigners say the name is 'inaccurate' and 'unfair'.

PETA's vice president of programmes, Elisa Allen, has written to the pub, urging them to change the name to something that reflects the nation's growing empathy for animals.

One of the campaigners suggestions is to change the name from 'sly' to 'clever'.

In the letter, Allen said: "We’re sure you’ll agree that language is powerful and can reinforce negative stereotypes.

"We hope you agree that these magnificent animals deserve our respect. You can help reframe how we talk about them, which would go some way towards protecting them from cruel acts like being dug out of their homes, chased across the countryside, and viciously attacked by dogs."

Allen later told The Telegraph: "Due to The Sly Old Fox’s rich history in Birmingham, this was the perfect fit for a request. If they changed their name, it could inspire other pubs to take note and would go some way towards encouraging respect – and even awe – for foxes."

She argues that 'kinder, more respectful and actually more accurate' language exists and emphasised that the word 'sly' carries many negative implications like 'cunning'.

It is not the first time PETA has approached establishments to modernise and change their names to align with society.

Previously, they suggested Ye Olde Fighting Cocks in St Albans change their name to Ye Olde Clever Cocks to 'reflect society's rejection of needless violence and to help celebrate the chicken'.

PETA said: "There may be some resistance to changing a name, but just as many pubs once associated with slavery have renamed themselves to reflect current values, so too should The Cocks reconsider their name. If tradition must be honoured, then reverting to the benign 1756 moniker: Three Pigeons, might be the compromise."