The One Direction boys have quite an effect on people, particularly teenage girls.
They're known to cause complete meltdowns, usually involving uncontrollable tears or/and bouts of high-pitched screaming.
Zayn, Harry, Niall, Louis and Liam have just released the ad for their third fragrance, You And I and it's brilliant.
The band are on a quest to retrieve their perfume (we're not sure who stole it) which means abseiling into a vault, dressed in black and wearing balaclavas.
Watch the video below to see how they get on... oh, and watch out for the 50 second mark (we're guessing that was an accident).
http://www.youtube.com/watch?v=pwBHUK3aVM0
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