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1st November 2016
04:02pm GMT

"This Christmas, as we celebrate our 160th anniversary we wanted to tell the story of Thomas Burberry – pioneer, inventor, innovator, and the man behind the iconic trench coat – in our own words... "The film we have made is a brief glimpse inspired by his full and extraordinary life, which threaded its way through the history of the twentieth century in all its tumultuous highs and lows."People took to Twitter to voice confusion about the hyper dramatic trailer.
Burberry has launched its Christmas TV ad. It's a star-studded epic, but don't expect sackfuls of festive cheer https://t.co/iPOMp5JI4R
— Graham Hiscott (@Grahamhiscott) November 1, 2016
DRAMATIC TRENCHCOATS INTENSIFY
— Meghan O'Keefe (@megsokay) November 1, 2016
Saw my first Christmas (yes, I know) ad. That Burberry with Domhnall Gleeson is almost like a film trailer
— Laurie (@choiceIrregular) November 1, 2016
Do you think it's Christmassy enough? It seems pretty serious to us.Really though the #burberry ad is more like a movie trailer and nothing like a Christmas ad.. where's the Christmas in it??
— ?WhereIsMyMind?? (@saraWIMM) November 1, 2016
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