Irish businesswoman Pamela Laird has reportedly joined The Apprentice 2019.

The Dubliner is the founder of Moxi Loves, which is a range of "genius problem solving, travel friendly products" - and famously secured three Dragons' Den investment offers, only to turn them down in favour of another investor. According to The Sun, she is among the contestants who will be taking part in this year's series of The Apprentice.  Other contestants who are said to be heading into the boardroom this year include Venezuelan business woman Jemelin Artigas; and Carina Lepore, the director of Dough Artisan Bakehouse. The BBC series is set to return to telly screens next month, with 16 entrepreneurs competing against each other to become the next business partner of Lord Sugar. A spokesperson for the series told the publication that they don't "confirm any of the candidates’ identities until nearer the show airing". Moxi Loves is described as being "the convenient, affordable and innovative brand you’ve always dreamed of." The brand is cruelty-free and sustainable, with a range including the Powder Pod Cleanser (a detoxifying powder face wash) and Bare Faced (cleanser-infused makeup removal pads). The description adds:

"We’re dedicated to bringing you products designed to make even the busiest lives easier to handle and we do it in style."