Remember in Friends when Rachel rebounded from Ross by dating a lad called Russ?

We all know how it went - Rachel couldn't see it but eventually had a moment of realisation and freaked out. Well, check out Kem Centinay's rumoured new girlfriend. The Love Island star is reportedly seeing Instagram model Ruby Blake, his first girlfriend since splitting with Amber Davies. Kem's apparently already copped on to the fact that Ruby looks like his ex. "Kem planned to be single for a while after Amber but he’s really taken by Ruby," a  source told the Sun. "There’s an obvious similarity with Amber and he knows people will make that connection. "It’s still early days but Kem is certainly having a lot of fun." Ruby has spent time with Kem while he takes part in Dancing On Ice, the source continued. She's been attending the live shows and joining him at his hotel to support him during training. Kem and Amber, whom he met on Love Island, split in December after less than six months together. They won the show together but grew distant due to conflicting schedules, it was reported at the time. Amber has been linked with several high-profile names since the breakup, including Olly Murs and Towie star Pete Wicks. Kem last month admitted that it hurt to see her photographed with other celebs. "I’m not going to lie when I say that it does really hurt. I am gutted."