Lauren Goodger channels Kim K in nude photo shoot to launch fake tan

The former TOWIE star stripped down for the launch of her new fake tan brand.

Lauren Goodger has released the promo shots for her new fake tan line, Lauren’s Gold Official. Yes, the reality star has been promoting her new range on social media, and these pictures are the latest offering in a massive campaign. However, we can’t get over how similar the pictures look to those Kim Kardashian posed for over two years ago.

A post shared by Lauren Goodger (@laurenrosegoodger) on Nov 27, 2017 at 12:34pm PST

Yes, Lauren clearly channelled the Kardashian star’s famous desert shoot for her big launch and the similarities are obvious. Sharing the pictures on her Instagram, Lauren proudly announced the new range saying:

“It’s all in the Gold. Hope you’re loving my new brand as much as me.”

The range will include six different products from a developing tanning mousse to a speedier instant mousse to makeup brushes. The products retail for under €40, and some are already sold out.