Another day, another rant by Piers Morgan.

The TV host is usually ticked off over one thing or another - today, it's the fact that Holly Willoughby and Philip Schofield have been using some pretty outré tactics to try and win an award for their TV show. Their ITV programme This Morning is up against Piers' show Good Morning Britain for Best Daytime Show at this year's National Television Awards. Holly and Phil promised viewers that they'd have the cast of Magic Mike Live on to perform a routine on air if they won this year, making them winners for the eight time in a row. Piers blasted the move this morning, branding it "sexist". He even called on Holly to apologise for it. "Halo Holly and Saint Schofield, they’re so desperate to cling onto this title they win every year at the NTAs, they’ve actually got a bunch of male strippers, naked in a very sexist and exploitative way," he said. "Why would you need that? Imagine if I’d used a bunch of naked women. "I’m actually very annoyed. I think This Morning are being sexist and exploitative. I think they should be ashamed of themselves. "In fact, I want a public apology from Holly Willoughby, the queen of the jungle. I’d like her to apologise for this overt use of naked male flesh in a shameless attempt to prop up their flagging, desperate..."