The new channel is set to host shows directly targeted at Irish women.
UTV Ireland, after 2 years of broadcasting is set to be reinvented as ‘be3’.
According to RTÉ, TV3 will remain as the home to shows such as Gogglebox Ireland and Red Rock whereas as be3 will show programmes such as Loose Women and Benidorm.
The changes to UTV Ireland and the arrival of be3 is set to begin from January 9th, as Virgin Media complete a takeover of the channel and plan to rebrand.
Irish TV viewers took to Twitter to point out the flaws of the new female-oriented channel.
Did you know that women are a completely different demographic to adults?? pic.twitter.com/Ohgg5d5ah9
— Neasa Conneally (@neasaconneally) December 6, 2016
the only 2 genders according to tv3: red rock and xposé
— kelly (@donlothario) December 6, 2016
so ireland:am is for girls now and men eating their breakfast have to watch red rock every morning
— kelly (@donlothario) December 6, 2016
Told my mam about the new TV3 ladies channel and she actually shook her head for about 7 minutes
— Ellen Tannam (@incogellen) December 6, 2016
Be3…a station for women….because women don't do politics and sport. They just like chat and shoes. Isn't equality great?
— Johnny Fallon (@jonnyfallon) December 6, 2016
Be3 23:00 Perfumes I Guess?
e3 23:00 Family Guy
TV3 23:00 Vincent Browne Wondering Why There Are No Women On His Show Anymore— Not The RTÉ Guide (@YourRTEGuide) December 6, 2016
