It’s one of the biggest nights of the advertising calendar, and brands scurry to come up with the Super Bowl ad everyone is talking about.
This year, Doritos won that title… but not for all the right reasons.
The Doritos 2016 ad, created by Peter Carstairs from Perth, Australia, took the audience to a couple’s ultrasound session.
While some appreciated the tone of the ad, more people found it both insensitive towards women, distasteful to childbirth and premature birthing, and stereotyping men’s roles in pregnancy…
Video: Super Bowl Commercials
Speaking about the ad, the Australian filmmaker probably didn’t help quench the criticism, explaining his concept behind the short film:
"The guys I wrote it with really liked the idea when it comes to child birth and the concept that mothers usually see the process as really spiritual and life-changing.
"Dads are usually sitting in the corner, watching the footy and keeping to themselves and mums get annoyed with this. We thought we could play with this idea."
That definitely wasn’t going to help their case.
Eight additional cast members announced for Boys of Tommen series
The 2006 film Aquamarine will be adapted into a series by Disney+ A series adaptation of the 2006 film Aquamarine has received a pilot order by Disney+ and Disney Channel, according to Variety. Emma Roberts, who starred in the original film, will guest star in the pilot, reprising her role as Claire Brown. She will […]
Prime Video has confirmed these actors will be joining the adaptation of this bestselling Irish novel. Prime Video has officially announced the highly anticipated cast for the Boys of Tommen book-to-screen adaptation. Eight additional cast members have joined the upcoming romantic drama series, and let’s just say we think readers will be happy with these […]
Olivia Dean will be performing two nights in Marlay Park this weekend. Did you manage to grab Olivia Dean tickets for this weekend? If you were one of the lucky ones, here’s everything you need to know ahead of the Man I Need singer’s two Irish tour dates. Olivia Dean is finishing her Art Of […]