Deadly.
Boojum has announced that it will open another restaurant in Dublin.
Every lunch time, its 11 locations around Ireland are jam-packed, with queues flooding out the door… however, fans will be happy to know that this new store might not have any queues at all.
Introducing Turbo Boojum.
Yep, the new store, which will open in the IFSC, will introduce an option of placing orders and paying on a screen at the front of the store.
Then, you’ll just have to wait at a collection point for your food.
The Mexican chain is hoping to become the fastest burrito bar in Europe.
Nuala McMenamin, marketing manager, said: “We asked our customers recently what was important to them when visiting a Boojum store.
“After food quality and customer service came queue speed, which is primarily driven by payment speed.”
If you don’t fancy ordering on screen in the IFSC, you will still have the option to pay at a till.
Main image: Boojummex Instagram
