Littlewoods Ireland and the GAA just unveiled something very cool

A seriously slick collaboration.

As announced earlier today, Littlewoods Ireland is to be a sponsor of the All-Ireland Senior Hurling Championship and National Camogie League for the next three years. You can read more about that here but suffice to say, it's an exciting time as sport and fashion come together in a completely new and dynamic partnership. This new partnership is a dream collaboration and the first step was to introduce Anna Geary, former Cork camogie captain, and Jackie Tyrell, Kilkenny hurling legend, as Littlewoods Ireland's style ambassadors. At today's launch event in Croke Park, both Anna and Jackie spoke in depth about how eager they were to get involved and how this is an exciting time for both the GAA and the Camogie Association. To mark the occasion, a light projection was unveiled in three Irish locations this evening with Dublin, Cork and Galway getting involved. We popped down to see what the fuss is all about and to be fair, it looks very, very cool.

Seriously slick stuff from @LittlewoodsIRL on the back of their big announcement - unveiled in Dublin, Cork and Galway #LittlewoodsIrlGAA ?? pic.twitter.com/ssSrrdAhhI

— Her.ie (@Herdotie) December 6, 2016

There's Jackie Tyrell at Bernardo's Square. Looking good ? #LittlewoodsIrlGAA

A video posted by Her.ie (@herdotie) on Dec 6, 2016 at 10:38am PST

Looks incredible @LittlewoodsIRL #LittlewoodsIrlGAA pic.twitter.com/5OKC2ljshG

— SportsJOE.ie (@SportsJOEdotie) December 6, 2016

Check out @MrJackieTee making presence felt across Dublin Galway & Cork tonight with @LittlewoodsIRL light projections #LittlewoodsIrlGAA pic.twitter.com/CRdZ3dJ8Eg

— Bernard Brogan (@bernardbrogan) December 6, 2016

This looks incredible. #LittlewoodsIrlGAA.

A video posted by SportsJOE.ie (@sportsjoedotie) on Dec 6, 2016 at 10:20am PST

Looks like @MrJackieTee is out and about causing havoc for @LittlewoodsIRL with these light installations! #LittlewoodsIrlGAA pic.twitter.com/Ar0B36QYQq

— JOE.ie (@JOEdotie) December 6, 2016

How awesome is our @littlewoodsirl officialgaa light projection for our launch day around Dublin… https://t.co/2JsuxDrPET

— Karen FitzNason (@KarenationSt) December 6, 2016