Celebrity Mum-Of-Two Criticised For “Sexualising” Young Girls With Designer Bikini Line

Paltrow’s finding it tough to become “likeable” in Hollywood...

Not only was the star voted Hollywood’s most hated celebrity last week, the actress has now come under fire for “sexualising” litte girls as she endorses a range of swimwear for kids as young as four.

Gywneth Paltrow has always been an avid fan of Melissa Odabash’s beachwear designs, along with celebrities such as Rihanna and Kelly Brook.

But her endorsement has got her in trouble as children’s campaigners claim the swimwear is “sexualising” young children, Daily Mail reports.

Odabash’s two-piece bikinis for girls are sold exclusively on Paltrow’s website. Campaigners have said it’s just another attempt to make little girls grow up too quickly.

The cover page of Paltrow's site. 

The website says the designs are perfect for little girls who “want to match their mothers” as the top is an exact replica of the woman’s bikini top, also sold on the site.

Claude Knight of charity Kidscape told the DM yesterday: “We remain very opposed to the sexualisation of children and of childhood.

“The dangers have been discussed at length, so it is a great pity that such trends continue and that they carry celebrity endorsement.”

Paltrow launched the lifestyle website, named “Goop”, in 2008.

It’s not the first time Paltrow has been criticised in recent weeks. She has also been criticised for her kids’ strict gluten-free diet.