Go BearFaced is a Children In Need campaign taking place for the third time this year and a number of famous faces are taking part to help raise awareness.
The charity is encouraging people to go without make-up for the day and celebrities including Michelle Keegan, Rochelle Humes, Sophie Ellis-Bexter and Lorraine Kelly are lending their support to the campaign.
Speaking about the campaign, Michelle Keegan said: “I am calling on women from across the UK to take some time this week and have a #BearFaced moment, all you need to do is swap your makeup for a Pawprint, this one small act will go on to make a huge difference”.
Michelle Keegan is supporting the campaign
“I’m delighted to be joining the 2014 BearFaced campaign alongside so many phenomenal women, from Olivia Colman, to BBC Children in Need project workers, the people who are out there, making a difference to young lives” added Sophie Ellis-Bexter.
Those participating in the campiagn are encouraged to buy Pudsey pawprints at Boots stores and then share their photos at bbc.co.uk/pudsey before November 14.
They all look fantastic and it’s a great cause.
Sophie Ellis Bextor is backing this good cause