Here's why Gemma Owen can't talk about her PLT deal 5 months ago

Here's why Gemma Owen can't talk about her PLT deal

She is not currently allowed to discuss it.

Yesterday, the fast-fashion retailer PrettyLittleThing announced that Love Island star Gemma Owen would be coming on board as their new brand ambassador.

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While some fans rushed to congratulate Gemma, others felt that the brand had ignored Indiyah, after they ran a Twitter poll asking who should be the next ambassador and Indiyah won the most retweets.

Gemma, however, has not directly mentioned the deal herself on her own Instagram page, and it appears that she can't due to another contractual obligation.

Yesterday, she posted a quick Instagram story which read: "So desperate to speak to you all about my very exciting news but at the moment I'm not allowed due to previous contractual obligations. Keep your eyes peeled."

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Over on Reddit, fans speculated that the previous contract she is talking about is simply her Love Island one, and that contestants have to wait until a month after the show before they can announce other business partnerships. One exception is Tasha, who announced her partnership with eBay. However, as eBay was an official sponsor of the show, it's possible that she was exempt from the contractual obligation.

Yesterday, PrettyLittleThing announced the news on their own Instagram page. Sharing a photo of Gemma signing her contract, they wrote: "IT'S OFFICIAL (...) Welcome to the PLT family @gemowen_1. We can't wait to show everyone what we're working on."

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While Gemma hasn't spoken about it directly, comments made by her were included in a statement from PrettyLittleThing shared with the MailOnline.

She was quoted as saying: "I wore PrettyLittleThing throughout my time on the show and now being announced as one of their newest ambassadors alongside some incredible talent including Love Island alumni is really special.

"The team has been amazing and I'm excited to get to work and start designing some collections for you all."