Move over Simon Cowell... Ed Sheeran is launching his very own record label.  One-man machine Sheeran has discussed his plans to use his music knowledge to expand into another avenue of the industry. The 23-year-old has vouched to set up his own record label after failing to convince head honchos to sign Passenger months before he went on to have a worldwide number one hit with 'Let Her Go'. "The door has now been opened I've set up the label and I'm going to start signing people," Sheeran revealed to The Sun.  "It'll be an imprint that goes through Warner," he continued, "but I'll get the rights back in about 10 years". "I've got my first signing in mind. I'm looking at people like me, who came through the singer-songwriter scene. I'm going to focus on this when I'm on tour next year. Hopefully the acts will be up and running by the time I take time off. The Londoner, who is signed to the Warner label, expressed interest in some of our very own homegrown talent (who we too happen to love), Mr Gavin James. Dublin-based singer-songwriter James received high praise from Sheeran two months ago , with the Thinking Out Loud singer tweeted a message to record labels. We have the lovely Gavin James for a Sunday Sessions recording very soon. "The first time I properly thought about it was when I took Passenger on tour for two years," he continued. "I took him into my record company and played them the record but they didn't get it. Then I was too busy on my own stuff and I let it slide. Then he had a worldwide number one. After that, everyone was like, 'Maybe Ed does know what he's talking about'. "I have a tour and Twitter, so I can put them [artist] in front of my fans instantly. I can sit down with heads of radio stations and ask whether they will play it on the radio". "I'm in a really fortunate position to be able to break acts." Watch this space...