It's a huge campaign.

Lila Moss, the daughter of Kate Moss, appears to be following in her mother's footsteps, as she has now landed a major beauty campaign. The 20-year-old is now the US Beauty Ambassador for Yves Saint Laurent. Announcing their new ambassador, Laetitia Raoust (the brand's general manager for USA) said: "We are thrilled for our partnership with Lila and proud to celebrate her bold and confident character. "She captures the power of self-expression and authenticity, and how that can manifest through make up. She represents her generation's beauty and for that, we couldn't be happier to welcome her to the brand." Lila, meanwhile, said that she is "so pleased" to be working with the company. "I'm so excited to be working with YSL Beauty," she said. "Being authentic and staying true to myself is really important to me and I'm so pleased to help spread YSL Beauty's message of empowerment and self-expression through makeup." The model will front a number of campaigns for the brand. In fact, she's currently making content promoting YSL's All Hours foundation. Lila made her runway debut when she was 18-years-old. The model walked in Miu Miu's show during Paris Fashion Week. A year later, she joined her mother as they both walked in the Fendi show for Paris Fashion Week. The model also won praise from fans at this year's Met Gala for showing off her insulin pump and continuous glucose monitoring device at the ball on Monday. Lila, who is diabetic, ensured that the device was on display as she wore a a nude embellished Burberry Gown.

Related links:

• A 17-year-old model from Westmeath just walked in a Christian Dior show
• Met Gala fans are praising Lila Moss for raising awareness about diabetes at the ball
• Is the bob the new IT girl hairstyle?