New Face Of Lancôme: Actress Lands Impressive Campaign

Model and actress Lily Collins has been announced as the new face of Lancôme.

The actress and model, daughter of musician Phil Collins, will front Lancôme’s spring make-up collection Ballerine.

The 24-year old joins existing ambassadors Julia Roberts, Kate Winslet and Emma Watson who have previously fronted the luxury beauty brand.

"We are delighted to begin this collaboration with Lily, who brings a renewed sense of radiance and youthfulness to Lancôme," stated Francoise Lehmann, general manager of Lancôme International.

Lily has been modelling from the age of 2 and is a natural in front of the camera.

Lily Collins poses for Lancôme

"It's an absolute honour and privilege to have been chosen to represent the Maison Lancôme. I feel incredibly lucky to be included among the most inspirational women ambassadresses for one of the most prestigious brands in the world. It's truly a dream come true," confided Collins, who has been compared to a modern-day Audrey Hepburn.

Lily recently starred in The Mortal Instruments: City of Bones and next year sees her in Love Rosie based on Celia Ahern’s 2004 novel, Where Rainbows End.