One of the top British fashion and portrait photographers, Rankin, has teamed up with Macmillan Cancer for a fantastic new project that promises to raise much needed funds for the charity.
Folk are asked to show their support and participate in the 'Shave Or Style' campaign, shaving their own mane or experiment with a new style before sharing a snap of themselves on social media.
Blonde beauty Abbey Clancy has ditched her trademark locks for the cause and opted for a black mullet.
"When Macmillan asked what style I wanted to trial for the Rankin Shave or Style shoot, I knew I wanted to try something really different that people wouldn't immediately recognise as 'me'," Abbey explained.
"I've always had long, blonde hair so in the end I went for a short punky look! It was so much fun to experiment and trial a new style for the day".
The
Strictly Come Dancing winner isn't the only famous face backing the campaign.
Scottish Songstress Nina Nesbitt and TV presenter Gethin Jones also got in on the action.
Rankin said: “It’s important to remember that, for those affected by cancer, long-standing changes to appearance such as hair loss, such as hair loss are a day-to-day reality.”
The charity encourages people to donate £3 to the campaign by texting STYLE to 70550.
Images via The Daily Mail. 
