Rihanna has condemned Snapchat for sharing an ad that brought “shame to domestic violence victims.”
The ad appeared on the platform as part of a Would You Rather game and asked users whether they would like to “slap Rihanna or punch Chris Brown.”
The singer took to Instagram today to say “shame on you” to the app who had let down “all the woman, children, and men that have been victims of DV in the past.”
She said:
“I’d love to call it ignorance but I know you ain’t that dumb!
“You spent money to animate something that would intentionally bring shame to DV [domestic violence] victims and made a joke of it!!!
“This isn’t about my personal feelings… but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet… You let us down!”
Rihanna also suggested the app “throw their app-ology away.”
Snapchat apologised this week for the game which they said was “approved in error.”
They also said that they “immediately removed the ad last weekend, once we became aware.”
Chris Brown was arrested in 2009 for assaulting Rihanna while the two were in a relationship.
Business Insider reports that Snapchat’s shares fell more than 4 percent today following the singer’s post to Instagram.
The company’s shares also fell by 7 percent this month after Kylie Jenner tweeted saying that she was “so over” it.
