Ticketmaster cancels Taylor Swift's general sale after insane presale frenzy 2 weeks ago

Ticketmaster cancels Taylor Swift's general sale after insane presale frenzy

Oh, dear.

Ticketmaster in the US has cancelled the general sale of tickets for the US leg of Taylor Swift's latest tour after they claimed there was "insufficient ticket inventory" to meet "extraordinarily high demands".

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General sale tickets were expected to open on Friday morning after a verified fan presale opened on Tuesday for the Eras Tour, but now Ticketmaster has pulled the sale altogether.

On Thursday, they tweeted: "Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift The Eras Tour has been cancelled."

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Ticketmaster asked fans on Twitter this week to remain patient after they saw "millions" trying to buy tickets in the presale, which caused "historically unprecedented demand".

This comes after the release of Taylor's Midnights album, which saw her take every single top 10 spot in the Billboard Hot 100, as well as the top spot on the album charts.

Last weekend Taylor appeared at the MTV Europe Music Awards where she won four awards, two of which were for All Too Well, winning Best Video and Best Longform Video.

She also won Best Artist and Best Pop before she was then nominated for a Grammy Award earlier this week.

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Taylor told her fans as she accepted the awards: "You're the reason that anything has ever happened to me."