Piers Morgan is absolutely RAGING after losing to 'little wretches' This Morning 10 months ago

Piers Morgan is absolutely RAGING after losing to 'little wretches' This Morning

They work for the same TV channel.

All is not well in the ITV boat. On Tuesday night at the National Television Awards, the broadcaster's two flagship morning shows went head to head in the 'Best Daytime' category.

Piers Morgan and Susannah Reid of Good Morning Britain lost out to This Morning's dynamite duo Holly Willoughby and Phillip Schofield. Following the result, Morgan called the This Morning presenters "snivelling little wretches."

Schofield kissed the ruddy-faced Morgan before the pair shook hands on his way to the stage.

Later, Morgan said his response would be to throw "everything" out of the pram.

GMB said they would "get This Morning back next year" and called for a "second referendum." Banter.

In his acceptance speech Schofield said: "Thank you so, so much for voting for us. We never take it for granted. Our This Morning family are amazing. Our viewers are part of the This Morning family."

Willoughby added: "This is a special year for This Morning."

Holly and Phil have earned the award every year since 2011. Such is their dominance, Piers had promised he would spend a week as a vegan if Good Morning Britain won the award. Which is a good indication of what he thought of his chances.

Morgan had said: "I pledge to go vegan for a week if we win – which could actually kill me.

"You should vote for us really because This Morning always win it and it’s boring that they always win.

"They’ve used half naked men to get your vote which is sexist and demeaning and for that reason they should be punished. Our friends at BBC Breakfast didn’t get on the shortlist – just imagine how much that would annoy them if we were to win."