She had a massive deal with them.
Ekin-Su Cülcüloğlu has been dropped by Oh Polly only six months after she signed the “biggest clothing deal in Love Island history”.
According to Mail Online, the Love Island winner is now no longer working with the fashion brand and many have noticed that she has not posted a branded piece of content with them this year.
A source told the publication that the partnership “wasn’t working” and Ekin-Su range on the site was struggling to appeal to the brand’s customers.
“Ekin-Su and Oh Polly have parted ways,” an insider revealed.
“It’s complicated right now, and Ekin-Su won’t be publicly commenting on the end of her working relationship with the brand but there will be no further collaborations.”
It was reported that Ekin-Su closed a £1million contract with Oh Polly, making it an even bigger deal than her fellow islanders.
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Both Gemma Owen and Indiyah Polak signed deals with PrettyLittleThing while Tasha Ghouri signed on as a brand ambassador eBay.
Ekin-Su went on to release one collection with Oh Polly and a major campaign for the brand which took place in the US.
Ekin-Su has recently opened up on her plans to volunteer in Turkey following the tragic earthquake.
Turkey was devastated last week when a 7.8 magnitude earthquake hit the country and neighbouring Syria. The tragedy has now claimed nearly 10,000 lives and rescuers are still looking for survivors.
Following her departure from Dancing On Ice, Ekin-Su said that she is planning on helping with the relief efforts in her home country.
Speaking on Sky News on Tuesday, the Love Island winner said: “It’s honestly so heartbreaking because it’s my heritage, I’m Turkish so I’ve got so many friends and family out there.
“I have members of my family who have experienced the shake. They’ve been outside, they’ve been sleeping outside.
“It’s scary because it is people who are close to me.”
Related links:
- Ekin-Su Cülcüloğlu vows to volunteer in Turkey following horrific earthquake
- Ekin-Su says she has “no friends” since finding fame
- Ekin-Su responds to Ofcom complaints following Dancing on Ice performance
