A huge move for the brand.

Niall Horan has joined Irish athleisure brand Gym+Coffee as an investor, advisor, and shareholder. The former One Direction star teased the news on social media yesterday afternoon. It has since been confirmed that the Mullingar native has invested in the brand, becoming a shareholder to support the business both in Ireland and internationally. Early investors include Irish rugby legend Brian O’Driscoll. CEO Niall Horgan said that the company is "so excited" for Niall to join their brand. "Over the last 10 years Niall has represented Ireland with optimism, inclusivity, energy and positivity on a global stage and has become a household name across the world," he said. "He is what we aspire to become as a business. We hope that with his guidance and direction Gym+Coffee can emulate some of the success he’s had and proudly represent Ireland internationally.” Niall Horan added: “I’ve been a fan of Gym+Coffee for some time both as a brand and a business. I love the idea of the community they created around the brand and their goals to Make Life Richer. "The first time I bought some Gym+Coffee gear I was struck by the high quality of the clothing and I was delighted to see they were an Irish brand with a serious team behind their operation. "As I looked into it more I started to understand their ambition and I’m delighted now to become part of the team that will hopefully bring the brand to a wider audience.” Gym+Coffee launched in Ireland in 2017.