Drink driving is stupid, dangerous and kills Irish road users.
Now Dame Helen Mirren is fronting a new campaign ahead of this year’s Super Bowl, and she’s telling Americans not to be “pillocks” by getting behind the wheel after they’ve had a drink.
The actress is taking part in the Budweiser campaign by sitting in a restaurant being served a burger and a cold beer, before delivering her hard-hitting message.
Introducing herself as a "notoriously frank and uncensored British lady" – she doesn’t mince her words in delivering her very own Queen’s speech:
"If you drive drunk you, simply put, are a short-sighted, utterly useless, oxygen-wasting human form of pollution, a Darwin-Award deserving, selfish coward.
"If your brain was donated to science, science would return it."
Video: budweiser
The campaign will run during the Super Bowl Sunday game, where advertising companies frequently use celebrities for one-off campaigns on the night.
Each year drink driving incidents in the US spike during Super Bowl Sunday, where supporters watch the US National Football League (NFL) championships.
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