Last week the Irish Cancer Society launched a social media campaign that had ladies all over the country taking fresh faced pictures of themselves and uploading them online.
Using the hashtag #NoMakeupSelfie the campaign helped raise awareness and much needed funds for breast cancer. In the last 7 days has raised over €1 million, a figure that continues to grow.
Men have now started a very new trend, a trend that we whole-heartedly approve of. #CockInASock is the newest hashtag on the World Wide Web and it’s all to raise awareness for testicular cancer.
Some gents put a spin on the #NoMakeUpSelfie, but sadly ladies, we will just have to sit this one out and appreciate those males brave enough to pull this one off.
What we can do however nominate some of our favourite sock-wearing gents in Ireland and see which who is up for the challenge to get involved. No pun intended.
