Ekin-Su is reportedly suing Oh Polly after the brand cuts ties with her
Ekin-Su Cülcüloğlu is reportedly suing fast-fashion brand, Oh Polly.
The Love Island winner signed a groundbreaking deal with the fashion retailer after winning the show, but Oh Polly dropped her six months into her year-long contract.
She signed a £1 million deal with Oh Polly, but things didn't work out as the brand had hoped.
They reportedly dropped her after disappointing sales.
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Despite her major success on the reality show, the Love Island winner's popularity didn't transfer when it came to her clothing deal.
A source told The Sun, the reality star is now planning on suing the retailer.
An insider told the publication: “Both the brand and Ekin have been left disappointed and there is now a dispute over money owed on the lucrative contract.”
Her Oh Polly contract made Love Island history as the biggest deal an islander signed after the show.
"Ekin-Su and Oh Polly have parted ways"
Last month, it was confirmed Oh Polly dropped the reality star.
According to Mail Online, the Love Island winner is now no longer working with the fashion brand and many have noticed that she has not posted a branded piece of content with them this year.
A source told the publication that the partnership "wasn't working" and the Ekin-Su range on the site was struggling to appeal to the brand's customers.
"Ekin-Su and Oh Polly have parted ways," an insider revealed.
Ekin Su, of Love Island s8 fame, debuting her @ohpolly line tonight at NYFW#nyfw #NYFW #loveisland #ekinsu #NewYorkFashionWeek #ohpolly pic.twitter.com/D47RdokKaH
— Jordan Erb (@jordanparkererb) September 14, 2022
"It's complicated right now.
"Ekin-Su won't be publicly commenting on the end of her working relationship with the brand.
"But there won't be further collaborations," the source added.
It was reported that Ekin-Su closed a £ 1 million contract with Oh Polly, making it the biggest clothing deal in Love Island history.
Her line is now being sold for discounted prices on their site.