This year's Love Island launch saw a drop of a million viewers
The show hasn't gotten the reaction it used to.
Love Island's return on Monday night saw a major drop in rating as only 1.3 million people watched it live on ITV2, a decrease of a million viewers from this time last year.
The summer series back in 2022 saw the show have an average TV audience of 2.4 million while four years ago in 2019, the series saw 3.3 million people tune in.
Many have suggested that the decline is due to the series having lost some of its appeal.
ITV has said that the figures for Monday's launch rose when they ratings from ITVX were included, bringing the overall figure to 1.7 million, the broadcaster said. This does not include the views coming from Virgin Media Two or Virgin Media Player.
While there was a decline in viewership, Love Island was the second most watched show in the 9pm timeslot on TV and attracted the largest audience of the day when it came to 16 to 34-year-old viewers.
This year's series began with a new twist as the islanders were brought into the villa together, whereas in previous years either the boys would arrive first and then the girls, or vice versa.
Similar to the last summer series but unlike the winter series, the initial couples for the 10th season were voted for by the public before the show kicked off.
Later in the episode, the girls were dared by host Maya Jama to reveal if they were unhappy in their couples as the first bombshell entered the villa.
Last night, we saw new bombshell Zachariah choose who he wanted to steal, going for Dublin native Catherine and leaving Andre single and vulnerable.