
Improper Butter founder Elaine Lavery on bad business advice (and rebranding)
Elaine Lavery founded her company, Improper Food Limited, whilst on post-university gap year in the French Alps. During her time as a ski chalet chef, she developed the idea for Improper Butter. In 2013 Lavery joined forces with her best friend Hannah O’Reilly who had a love for all things branding related. This week on The Capital B, Elaine […]
9 years ago









































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